Poster Series
Programme
Data Driven Artwork
ROMEO AND JULIET IMMERSIVE PLAY
Data Driven // Campaign // Print // Environmental
Star-cross'd lovers
Identity and promotional campaign for a new immersive production of Romeo and Juliet. Attracting a modern audience to Shakespeare, so they can understand the poignant tragedy beyond the stereotypical love story and enjoy an alternative to their normal night out. Inspired by the theme of fate to make the audience consider how our circumstances are guided by chance rather than choice.